The British
Horseracing Authority (BHA) has approved a proposal put forward by the
Professional Jockeys Association (PJA) to enable betting organisations to
sponsor individual jockeys.
Under the existing BHA Code of Conduct, operators are only permitted
to strike sponsorship agreements involving 50 or more jockeys.
However,
the BHA has now agreed to relax the rule on a trial basis in order to allow
betting companies to broker deals with individual jockeys.
The trial will commence today (Wednesday 1st
April) and run for at least nine months.
Sponsorship agreements will
only be permitted with betting operators that have broad funding deals in place
with British Racing, in particular those paying the full Horserace Betting Levy
or equivalent through commercial or voluntary arrangements.
Rules that
prevent jockeys associating with betting organisation representatives on a
racecourse remain in place while non-riding commercial deals with betting
operators will continue to be registered separately.
All contracts will remain subject to approval by
the BHA.
The move to permit sponsorship of individual jockeys by
bookmakers will hopefully have a beneficial financial impact on riders at all
levels, the BHAs director of public affairs and policy, Will Lambe,
said.
In approving this proposal, the board gave careful
consideration to integrity concerns, particularly around perception.
We have already permitted individual non-riding promotional deals
with bookmakers for two years with no integrity or perception concerns having
arisen, while bookmaker branding presence is of course already widespread on
British racecourses.
Nigel Payne, chairman of the PJA, added:
We have been working closely with the BHA on this project for some time.
We are particularly delighted as this offers new earning
potential for our members and excellent sponsorship opportunities for
bookmakers.
We will be urging our members and their sponsors who
enter new contracts to respect our ongoing arrangement with Stobarts.
Co-existence with the Stobart posteria site will help protect this
companys immense contribution to the vital area of Career Ending
Insurance, which addresses a significant issue of jockey welfare.
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