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The game of Bingo has evolved
rapidly in just the last few years into a billion pound industry around the
world and its simply because of the digital connection ability that the
internet gives to it. Its does however have to be said that Bingo was a slow
starter when it comes to online play. The casinos and bookmakers got into the
game as soon as connection speeds were up to the job and, as they have
increased, so to has the sophistication of the virtual world players can
immerse themselves in. Increased speeds have removed the need for punters to
download their operators platform software and play directly with direct feed
to the operators servers – though it is still true that the best looking
and performing software is downloaded to a device.
Once the casinos and
bookmakers got their act together they saw how easy it was to offer each others
products and so multi-faceted sites offering multiple forms of gambling took
over and became the normal thing. Even the exchange sites, once defiantly proud
of their new way of doing things is best, now offer the traditional fare. But
they ignored Bingo – Big mistake..
What they could not see was how
the traditionally community based game could prosper in what is mostly a
solitary player to operator relationship. After all, people gather in number in
large halls to play bingo in their local areas and there is are facilities like
food, bars and smoking areas where they get together. Occasionally when there
is a National Game being played prizes can reach sizeable sums as just recently
we saw a
couple win £270k at Mecca Bingo in a National Game. But
this is quite unusual and the prize is created by only a few tens of thousands
of people playing around the country.
So this is what they missed. Offer
the game to the whole country via the internet, get new large demographs
involved that would normally be seen dead in a bingo hall and offer huge
jackpot prizes along with the normal sized bingo offerings. As soon as a few
adventuring operators dipped their toes into the water and the big players saw
the rapid uptake then all the operators joined in..
Indeed the
entrepreneur styled game show Dragon's Dens saw two business partners, Emmie
Matthews and Ed Stevens, get £200,000 from Theo Paphitis for 30% in their
company which alerted people of new offers on gaming sites. Once they got the
money they quickly found out that it was bingo that had all the growth
potential and focused on that.
The two partners idea was sound but
flawed. People didn't want emails every ten seconds telling them of
new bingo sites with free bonuses.
What they wanted is somewhere they could click onto in their own leisure time
and find out where the best sites were and what to do to get the best value
when they got there.
So this is where we are today, millions of people
playing bingo on their PCs, laptops, tablets and mobile phones, playing for the
stakes that suit them, when and where they like and the occasional million
pound winner is created. Bingo is so 21st century..
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