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| The Dawn of Sports Gambling for Women |
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Women have made great headway in the
world of sports over the last 20 years. Setting aside contact sports like
football and hockey, women are now represented by an impressive list of
professional sports leagues, not to mention elite individual and amateur
sports. With the current increase in the number of sports betting sites,
it’s only a matter of time before women sports gamblers start flocking
into the marketplace.
Make no mistake about, gambling is no long
confined to the “good ole boys.” In increasing numbers, women are
gracing casinos, race tracks and poker rooms all over the world. Unlike days
gone past, their activities are no longer confined to playing slot machines,
bingo and standing next to their partners at the craps or blackjack tables.
They are full-fledged participants at every level. .
So why not sports
gambling? One might be quick to point out that women still show little interest
in watching sports. While that may have been true in the past, women do like
watching sports due in large part to the way they also enjoy playing sports.
The fact they play sports makes in much more likely they will show support for
women sports leagues and organizations. As their interest in watching sports
grows, it’s only a matter of time before they start showing an interest in
betting on sports.
Let’s take a look at what wagering opportunities
women have on sports represented by women. There are now viable professional
sports leagues in women’s soccer, softball and basketball. WNBA anyone?
Women’s professional tennis and golf have also become mainstream spectator
sports, even by men. At the college level, women’s basketball has become
one of the top sports betting options in the wintertime. The bottom line is
this: If people show an interest in a sport, it’s very likely that betting
shops and online sports books are going to post betting lines.
Of
course, there are still some socio-economic reasons why women might be
reluctant to enter a sports book. Back in the days of smokie sports books and
poker rooms, there was a stigma assigned to women who would go into those types
of establishments. Admittedly, there were not the kind of environments one
would expect to find their mother or sister. With all that said, this is the
year 2017. Europe’s top betting shops, Atlantic City and Las Vegas have
all made great strides to make its casinos much more family friendly,
especially for women. Also, most women now possess enough financial
independence to make them viable marketing targets for the gaming industry.
That brings us to the Internet. Access to sports gambling has never
been easier from many
new betting
sites in the UK. With a simple computer or mobile device and Internet
connection, gamblers can gain access to dozens of reliable online sports books.
That effectively allows anyone to gamble in privacy if they so desire. The only
thing that’s missing is a full fledge effort to market sports gambling to
the world’s fastest growing segment of online gamblers, women. |
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