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| Four Key
Trends for UK Betting and Gaming in 2019 |
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Thanks to its
liberal gambling laws and ultra-competitive gaming industry, the UK is usually
a fertile ground for new trends in the gambling industry. In both betting and
casino, UK operators are pushing new innovations and ideas. That’s
understandable, as both industries are so competitive that an operator would
likely not survive if something new was not incorporated.
Below, we
look at four key trends that have really taken hold across the gambling
industry in 2019. Some of the
trends are based on technology, whereas are more about shifts
in the way the industry thinks and acts. What links them is that they are
important in understanding the future direction of the gambling industry.
1. Tailored Betting Takes
Off
Your Odds, Build-a-Bet, Pick Your
Punt or whatever you like to call it, the idea of creating your own special
markets for a football game has really taken off in 2019. If you haven’t
experienced it and you are an avid punter, then it’s worth checking out.
In short, you can combine several markets from the same event into a single
bet, and even contact the bookie for prices on markets not listed. However, we
should also suggest that you exercise some caution: These bets can be fun, as
such, but they are also huge money spinners for bookies, given that a more
complicated bet is less likely to end up a winner. .
2. Virtual Games Hold
Up
We are told that live dealer casino
was going to a huge game changer. To an extent that’s true and it points
to an exciting new future for VR gaming. However, those classic virtual games
of blackjack, poker and roulette have still held their own in terms of
popularity. Why? For a myriad of reasons. For example, if you check out the
blackjack selection at www.casino.com/blackjack/, you
will see that the games have huge variation, including jackpot games. Moreover,
it’s also become clear that the majority of virtual games have a similar
house edge to real games. For that reason, virtual table and card games have
more than held their own.
3. A Bigger Focus on Industry Wide
Responsibility
In late 2018, Sky Sports
took steps to curtail the glut of betting adverts that surrounded every live
Premier League game. That may sound like the kind of thing that is ordered by
regulators, but it was the broadcaster’s own decision, albeit one made
under plenty of pressure. Other parts of the industry are making efforts to
curtail problem gambling too, including having more information on the
sportsbook and casino sites. Operators should also be lauded for their efforts
to combat malpractice from money launderers by creating Know Your Customer
policies.
4. America Goes Live
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| Modern betting
sites tend to learn from each other, or, more aptly, steal ideas from each
other. With the launch of legal sports betting in New Jersey and others sure to
follow due to the momentous
decision of the US Supreme Court, a raft of new betting sites
have been launched. Some of these sites are from American companies, whereas
others are from the European gaming giants. However, there are some new tricks
being learned. For instance, the popular form of betting “teasers”
has had to be featured on the European sportsbooks. America has always been a
hotbed for innovation, and now that legal online sports betting is spreading
around the country, bettors across the globe will benefit. |
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