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Welcome to the News desk.
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| Bookmakers eye £1bn World Cup bonanza and an England
flop |
06/06/2010 |
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Patrick Collinson |
The World Cup is
predicted to be the biggest-ever betting event, with more than £1bn
gambled by British punters alone, and billions more worldwide. And the
worst-case scenario for the bookies will be if England win.
Colossal sums wagered by patriotic fans mean that
the odds on an England win have narrowed to just 6-1, just behind favourites
Spain on 4-1 and Brazil on 9-2. An England victory will result in a huge
payout. But don't bet on it.
"It's difficult to make a case for England
being the third favourites except for the amount of money that is being wagered
on England," says Graham Sharpe of William Hill.
England fans are the bookies' best mates, says
Professor David Forrest, who runs the Centre for the Study of Gambling at the
University of Salford's business school. "The best day in the history of the
betting industry was when England played Greece in October 2001. It attracted
massive betting for an England win, as England needed a point to qualify for
the World Cup, and Beckham scored in the last few moments. But it was a draw,
not a win, so it was the bookies who won."
Professor Forrest says it is
draws where bookies make their money, as sports fans almost never bet on a
draw. Indeed, a dearth of draws in the Premier League before Christmas sent
most British bookies into loss. "The bookmakers suffered badly from the fact
that draws dried up," says Forrest, although after Christmas the number of
draws returned to their traditional pattern.
The best result for the
bookies in South Africa will be if England limp through with a couple of draws
and a win in the group stage, then lose in the semis, or even better, in the
final.
At William Hill, Sharpe says: "The England team deserve to be
knighted for their services to the betting industry. They've enabled us to put
aside a few quid for when the dreaded day comes and they do win the World Cup.
Sharpe adds that this year's tournament will be "the biggest betting
event ever, and the first one to exceed £1bn." But he also thinks it's
one of the most open, and that despite Spanish hopes, there is no obvious
winner.
At the University of Salford, number-crunching by Dr Ian
McHale, a senior lecturer in statistics, suggests that Spain should indeed be
the favourites, with England only the sixth most-likely to win. His model
analyses 9,000 internationals over an eight-year period, and has simulated the
tournament 100,000 times. It emerges that Spain has an 11.6% chance of winning,
then Brazil at 10.3% and France at 9.1%. Both Holland and Argentina rank higher
than England's 5% chance.
"I make England having a 5% probability, but
the bookmakers' odds suggest it is 12.5%, which is way out of line," says Dr
McHale. Nigeria are the outside contenders whose chances are underrated by the
bookies compared to his analysis, while Slovenia should edge the USA out in
England's group.
One of the best punts, if you believe the stats, is
France, where you can still find odds of 20-1 on Thierry Henry (pictured)
lifting the cup.
Scoring off the field also features highly among the
novelty bets that pepper the betting websites. William Hill accepts bets on
which player will split up with which Wag, while Paddy Power is offering odds
of 100-1 that the first cliché used by television commentators in
England's opening match against the USA will be "Big Mac and fries."
"The interesting market is who is going to start in goal for England.
We've only just finished the betting on who was going to be left out of the
England squad, and not much money was put on Walcott," says Sharpe.
So
what are the boffins at the University of Salford putting their money on? "I've
never bet on a match," admits Dr McHale. "If France wins I'll be devastated."
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